Business Strategy and Organization Essay Example | Topics and Well Written Essays - 2500 words

Business Strategy and Organization - Essay Example The strategic coalition with industry's professional's commitment to delivering the right manufacturing product to targeted consumer with cost effective approaches (Klijn 2007). Therefore, the current market industry efforts are in the strategic management performance with regards to a focused platform of customer satisfaction. The approach is a review of the competitive advantages of the overall site process methods. The measures make it clear that what are the best practices to use in today's social networking industry from the original concept of stages of quality strategic management system. The approach will outline the fundamental concept of acknowledging the applied quality strategic management which would aim at the consumers. The defining of the competitor edge provides the platform to reassure that the gained research data on networking is implemented successfully. The current market industry analysis for competitive organizations is to acquire an IT structure that delivers results in a business application industry through phases. The advantages are in the platform of using a synergy with the SaaS innovation, in order to form creative IT technology. This approach provides for a method to increasing sales in the targeted market. The IT technology offered by the industry is to present the product/service to a winning strategy for a long lasting effort to reach the market industry standards goals. The current industry role in modeling the three main phases of outputting the business applications for consumers are inputs, performances, and outcomes: Inputs Performances Outcomes Entry of user and passwords Quantity of work Confirmation of authorization Time assess to transfer Quality of work Concluded access Security Safety rules/regulation Variety of Benefits High level Platform Game Levels Extended areas of focus data Key areas sorted Demonstrated ability Data relayed New level fields Manageability Signed off conclusion of data Joined links Faster deliver Visual data displayed Figure A. According to Lynch's (2009) article, the Dell Corporation focused on low cost leadership in the computer industry that relied on operations and manufacturing skills. This approach provides the fundamental concept of current market industry trends to be succeeding in business on different platforms. The industry target market that represents businesses sizes of 500k-1million with a customer base of 3,500 to 8,000 can proactively hone on the beneficial aspects to delivering applications that address market concerns (Informationweek.com 2009). The industry competitive review of the concepts presented the streamline of criterion that allows a steady formation to synergize the core attributes of the product and service. The strategic fundamental aspect of establishing a strong IT strategic management scope within the organization is to achieve the desired goals and results. The IT strategic management scope can accomplish tasks outside of the normal activities within the confinement of the organization to acquire the outcome. The SaaS objective in the current market is too solely initiative IT management protocols for a successful implementation of a proposed plan initiative. The business identified industry competit

From Strategy to Business Essay Example for Free

From Strategy to Business Essay Strategy scholars have used the notion of the Business Model to refer to the ‘logic of the firm’ e how it operates and creates value for its stakeholders. On the surface, this notion appears to be similar to that of strategy. We present a conceptual framework to separate and relate the concepts of strategy and business model: a business model, we argue, is a reflection of the firm’s realized strategy. We find that in simple competitive situations there is a one-to-one mapping between strategy and business model, which makes it difficult to separate the two notions. We show that the concepts of strategy and business model differ when there are important contingencies on which a well-designed strategy must be based. Our framework also delivers a clear distinction between strategy and tactics, made possible because strategy and business model are different constructs. Ó 2010 Elsevier Ltd. All rights reserved. Introduction The ï ¬ eld of strategy has evolved substantially in the past twenty-ï ¬ ve years. Firms have learned to analyze their competitive environment, deï ¬ ne their position, develop competitive and corporate advantages, and understand better how to sustain advantage in the face of competitive challenges and threats. Different approaches including industrial organization theory, the resource-based view, dynamic capabilities and game theory have helped academicians and practitioners understand the dynamics of competition and develop recommendations about how ï ¬ rms should deï ¬ ne their competitive and corporate strategies. But drivers such as globalization, deregulation and technological change (to mention only a few) are profoundly changing the competitive game. Scholars and practitioners agree that the fastest growing ï ¬ rms in this new environment appear to be those that have taken advantage of  these structural changes to innovate in their business models so they can compete ‘differently’. IBM’s Global CEO Studies for 2006 and 2008, for example, show that top management in a broad range of industries are actively seeking guidance on how to innovate in their business models to improve their ability to both create and capture value.1 In addition to the business model innovation drivers noted above, much recent interest has come from two other environmental shifts. Advances in ICT have been a major force behind the recent 0024-6301/$ see front matter.interest in business model innovation. Many e-businesses are based on new business models e Shafer, Smith and Linder ï ¬ nd that eight of the twelve recent business model deï ¬ nitions they present relate to e-business.2 New strategies for the ‘bottom of the pyramid’ in emerging markets have also steered researchers and practitioners towards the systematic study of business models. Academicians working in this area agree that ï ¬ rms need to develop novel business models to be effective in such speciï ¬ c and challenging environments (see work by Thompson and MacMillan, as well as by Yunus et al. in this issue), and socially motivated enterprises constitute a second important source of recent business model innovations. Advances in ICT and the demands of socially motivated enterprises constitute important sources of recent business model innovations. While it has become uncontroversial to argue that managers must have a good understanding of how business models work if their organizations are to thrive, the academic community has only offered early insights on the issue to date, and there is (as yet) no agreement as to the distinctive features of superior business models. We believe this is partly because of a lack of a clear distinction between the notions of strategy, business models and tactics, and the purpose of this article is to contribute to this literature by presenting an integrative framework to distinguish and relate these three concepts. Put succinctly:  Business Model refers to the logic of the ï ¬ rm, the way it operates and how it creates value for its stakeholders; and  Strategy refers to the choice of business model through which the ï ¬ rm will compete in the marketplace; while  Tactics refers to the residual choices open to a ï ¬ rm by virtue of the business model it chooses to employ. To integrate these three concepts, we introduce a generic two-stage competitive process framework, as depicted in Figure 1. In the ï ¬ rst stage, ï ¬ rms choose a ‘logic of value creation and value capture’ (i.e., choose their business model), and in the second, make tactical choices guided by their goals (which, in most cases, entail some form of stakeholder value maximization). Figure 1 thus presents our organizing framework: the object of strategy is the choice of business model, and the business model employed determines the tactics available to the ï ¬ rm to compete against, or cooperate with, other ï ¬ rms in the marketplace. The article is organized as follows. In the next section we deï ¬ ne and discuss the notion of business models and present a tool to represent them, while the following section considers the stage two ‘choice’ in our framework, presenting and discussing the notion of tactics in relation to that of business model. The following section then moves back to examine the ï ¬ rst e strategy e stage, after which we revisit our process framework to integrate the three notions. We discuss the connection between strategy and business model, arguing that both notions can be clearly separated. A detailed example is developed in the following stage, followed by some concluding remarks. Business models Although the expression ‘business model’ has gained in prominence only in the last decade, the term has been part of the business jargon for a long time, its origins going back to the writings of Peter Drucker. Although (as Markides points out) there is no widely accepted deï ¬ nition, Magretta deï ¬ nes business models as ‘stories that explain how enterprises work’, and follows Drucker in deï ¬ ning ‘a good business model’ as the one that provides answers to the following questions: ‘Who is the customer and what does the costumer value?’ and ‘What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?’ While not formal, her implicit idea is that a business model is about how an organization earns money by addressing these two fundamental issues e how it identiï ¬ es and creates value for customers, and how it captures some of this value as its proï ¬ t in the process. Amit and Zott’s deï ¬ nition, in contrast, is less broad (as it focuses on e-businesses) but more precise. Reviewing the contributions of several theories including virtual markets, Schumpeterian innovation, value chain analysis, the resource-based view of the ï ¬ rm, dynamic capabilities,  transaction cost economics and strategic networks they point out that each contributes elements to the notion, but that none, by itself, explains business models completely. They analyze a sample of U.S. and European e-business models to highlight the drivers of value creation, and present the following integrative deï ¬ nition: ‘A business model depicts the content, structure, and governance of transactions designed so as to create value through the exploitation of business opportunities.’ The content of a transaction refers to the goods or information exchanged, as well as to resources and capabilities required; the structure refers to the parties that participate, their links, and the way they choose to operate, and governance refers to the way ï ¬â€šows of information, resources and goods are controlled by the relevant parties, the legal form of organization, and the incentives to the participants.5 In this issue, they build on this deï ¬ nition to propose an ‘activity system perspective’ for the design of business models, arguing that activity systems capture the essence of business models and proposing two sets of aspects for designers to consider: design elements (content, structure and governance) that describe the activity system’s architecture, and design themes (novelty, lock-in, complementarities, and efï ¬ ciency) that describe its sources of value creation. The common thread across all of these approximations to the notion of busin ess model is well captured by BadenFuller, MacMillan, Demil and Lecocq in their deï ¬ nition ‘the logic of the ï ¬ rm, the way it operates and how it creates value for its stakeholders’, and we adopt their deï ¬ nition as the starting point for our argument. To make progress toward understanding business models, we ï ¬ nd it helpful to use the analogy of a machine e by which we mean a mechanical device that transmits energy to perform tasks. (Of course, real organizations are different from machines in many important respects, but the comparison is helpful, especially to our thinking in contrasting the notions of strategy and business models.) Any given machine has a particular logic of operation (the way the different components are assembled and relate to one another), and operates in a particular way to create value for its user. To be more concrete, different automobile designs have different speciï ¬ c logics of operation conventional engines operate quite differently from hybrids, and  standard transmissions from automatics and create different value for their ‘stakeholders,’ the drivers. Some may prefer a small car that allows them to navigate congested city streets easily, while others may prefer a large SUV with a powerful engine to enjoy the countryside to the fullest. Automobiles are made of parts wheels, engines, seats, electronics, windshields, and the like. To assess how well a particular automobile works or to create a new one one must consider its components and how they relate to one another, just as, to better understand business models, one needs to understand their component parts and their relationships. (We return to this analogy during the paper: readers will gain more value from it if they understand the design and building of the car as representing strategy; the car itself as the business model; and the driving of the car as the available set of tactics.)

Wild West :: essays research papers

In the beginning moving West was the majority of the barriers and obstructions that the setters had to face. Indian attacks, blizzards, tornadoes, flash floods and just being ill prepared among and numerous other hard ships took many settlers lives and were tough to over come. The journey was across a uniform, dusty, wind-swept, treeless nothingness. The temperatures would very a lot between 110 and below freezing. Not to mention that there was no trees for shade or cover from the storms. In this book there is a lot of first hand diaries, artifacts and photographs that show how it was in the 1800’s and how hard it really was to make the trip to the west and live there. This book is about how the west was won. It is also about emigrants from China and Europe, slaves that had just been freed, teachers from New England schools, and just some farm boys or opportunist from the south and mid west. They all found out that the west was so enormous and commendatory. They could not believe this native land was so immense and enormous. One reason for heading west was the Homestead Act, which would give deserving people sites or land to individuals who stayed on there land for five years. There were six main Trails that they took; the Oregon Trail, the Santa Fe Trail, Mormon Trail, Gila River Trail, California Trail and the Old Spanish Trail. Some people even came out West on the Transcontinental Railroad that was recently built. The settlers could even buy the land on the plains from the Rail Company. The rail road company had been granted great tracks of land by the United States government on both sides of the railroad and was later sold to settlers. The Native Americans suffered from this flow of people from the east and this would change their lives forever. There were many struggles and the quest to just stay alive is why today we call it the â€Å"Wild West†. Especially when a good number of them were dishonest scoundrels or just drifters and adventurers. Plus, most of them were armed. The first thing the settlers needed to get done was to dig a well. Well digging was very hard job and often had to be done many times because they would run dry or they just couldn’t hit water. For the families that just arrived getting a crop in was another one of the many important chores. Wild West :: essays research papers In the beginning moving West was the majority of the barriers and obstructions that the setters had to face. Indian attacks, blizzards, tornadoes, flash floods and just being ill prepared among and numerous other hard ships took many settlers lives and were tough to over come. The journey was across a uniform, dusty, wind-swept, treeless nothingness. The temperatures would very a lot between 110 and below freezing. Not to mention that there was no trees for shade or cover from the storms. In this book there is a lot of first hand diaries, artifacts and photographs that show how it was in the 1800’s and how hard it really was to make the trip to the west and live there. This book is about how the west was won. It is also about emigrants from China and Europe, slaves that had just been freed, teachers from New England schools, and just some farm boys or opportunist from the south and mid west. They all found out that the west was so enormous and commendatory. They could not believe this native land was so immense and enormous. One reason for heading west was the Homestead Act, which would give deserving people sites or land to individuals who stayed on there land for five years. There were six main Trails that they took; the Oregon Trail, the Santa Fe Trail, Mormon Trail, Gila River Trail, California Trail and the Old Spanish Trail. Some people even came out West on the Transcontinental Railroad that was recently built. The settlers could even buy the land on the plains from the Rail Company. The rail road company had been granted great tracks of land by the United States government on both sides of the railroad and was later sold to settlers. The Native Americans suffered from this flow of people from the east and this would change their lives forever. There were many struggles and the quest to just stay alive is why today we call it the â€Å"Wild West†. Especially when a good number of them were dishonest scoundrels or just drifters and adventurers. Plus, most of them were armed. The first thing the settlers needed to get done was to dig a well. Well digging was very hard job and often had to be done many times because they would run dry or they just couldn’t hit water. For the families that just arrived getting a crop in was another one of the many important chores.

7s McKinsey model Essay

Strategy is a plan developed by a firm to achieve sustained competitive advantage and successfully compete in the market. What does a well-aligned strategy mean in 7s McKinsey model? In general, a sound strategy is the one that’s clearly articulated, is long-term, helps to achieve competitive advantage and is reinforced by strong vision, mission and values. But it’s hard to tell if such strategy is well-aligned with other elements when analyzed alone. See more: Is the Importance of being earnest a satirical play essay So the key in 7s model is not to look at your company to find the great strategy, structure, systems and etc. but to look if its aligned with other elements. For example, short-term strategy is usually a poor choice for a company but if its aligned with other 6 elements, then it may provide strong results. Structure represents the way business divisions and units are organized and includes the information of who is accountable to whom. In other words, structure is the organizational chart of the firm. It is also one of the most visible and easy to change elements of the framework. Systems are the processes and procedures of the company, which reveal business’ daily activities and how decisions are made. Systems are the area of the firm that determines how business is done and it should be the main focus for managers during organizational change. Skills are the abilities that firm’s employees perform very well. They also include capabilities and competences. During organ izational change, the question often arises of what skills the company will really need to reinforce its new strategy or new structure. Staff element is concerned with what type and how many employees an organization will need and how they will be recruited, trained, motivated and rewarded. Style represents the way the company is managed by top-level managers, how they interact, what actions do they take and their symbolic value. In other words, it is the management style of company’s leaders. Shared Values are at the core of McKinsey 7s model. They are the norms and standards that guide employee behavior and company actions and thus, are the foundation of every organization.

Cisco Erp

Cisco Systems Inc. : Implementing ERP come ride with us your cowboys: bill atkinson denisa kubricka edmond lui georg wittenburg iman sharif Company Background †¢ Founded in 1984 by two Stanford computer scientists †¢ Became publicly traded in 1990 †¢ Primary product is â€Å"router† †¢ By 1997, Cisco was ranked top five companies in return on revenues and ROA in Fortune 500 †¢ In 1998, market capitalization was over $100 billion Markets Cisco was a key infrastructure supplier for the â€Å"New Economy† in the mid-90s. †¢ That market went through a period of amazing growth since Cisco formed. †¢ This fast growth rate was directly reflected in Cisco’s sales figures. †¢ The future was looking bright. Company Structure †¢ Three functional divisions: – Order Entry – Finance – Manufacturing †¢ Initial IT Strategy: – Let division take care of themselves. – Overall architecture is shared , enabling sharing of data. History of IT at Cisco UNIX-based software package to support its core transaction processing: – Functional areas supported: financial, manufacturing and order entry systems – Used common architecture and common databases †¢ Growth of Cisco resulted in scalability problems. †¢ Cisco was the largest single costumer of that vendor, resulting in a strategic weakness. Point Blank †¢ Would the software developed for a $300 million company fit the use of a $1 billion company? Point Blank †¢ Why would a multi-million dollar company want to avoid ERP?A Big Need †¢ Recognized the need for change, but left actions to each functional division: †¢ Thus: – Little progress was made in the year – Each functional area was reluctant to replace the legacy system because of high risk involved – Systems outages became routine – Unauthorized method for accessing the core application database malfunctioned , corrupting Cisco’s central database †¢ Company was shut down for two days Selecting an ERP product †¢ The planning was driven only by timing constraints and panic. There was no business case †¢ Cisco emphasized the need for: – – – – Strong team Strong partners Speedy decision making Getting Executive & Board approval Project Team & Partners †¢ Team: – Know that very best people are needed – Pulled best business & IT people out of their current jobs at Cisco †¢ Partners: – Important that partner could work on the selection as well as implementation of project – KPMG as integration partner – KPMG team of 20 (highly experienced; not â€Å"greenies†)Teams selection strategy †¢ Teams strategy – use experiences of other companies and best practices to accumulate knowledge †¢ Selected five packages within 2 days †¢ After a week of high level evaluation – two packages selected: ORACLE and another major player in the ERP market †¢ 10 days on request for proposals Point Blank †¢ Is it wise to make a decision so quickly? Are there things that should be done to mitigate the risk? Did they do due diligence? Team Selection Strategy Cont’d Oracle & other vendor given two weeks to respond to RFP †¢ Current vendor customers were visited by the team during these two weeks †¢ After response, received a 3-day software demonstration by each vendor (used Cisco’s sample data) †¢ Goal is to show how software meets or does not meet Cisco’s requirements Final Vendor Selection Criteria †¢ Three main criteria used: – Manufacturing capability – Long-term development of functionality of package – Flexibility of Oracle’s being close by (location wise) Other motivations – Oracle’s first release of new ERP product – if Cisco project goes well, favorable product la unch of Oracle ERP package †¢ Oracle chosen – team decision, no management approval at this point Time †¢ After 75 days from start of project, major TODOs are: – Negotiations between Oracle & Cisco – Write up a Proposal to Board of Directors †¢ Time and non-interference with annual accounting as main considerations. †¢ Famous last words: – â€Å"†¦ there’s no way we’re going to take 15 months to get this done. That’s ridiculous. † – â€Å"Well, can we do it in five months?That just didn’t seem right. † – Let’s try nine. Point Blank †¢ Was nine months realistic? Should other criteria have been used to estimate the time, rather than quarters as primarily criteria? Costs †¢ No formal business case for project †¢ Concentrating on system failure as motivation to project start †¢ $15 million budget estimated †¢ Not approached from the justification p rospective (no cost/benefit analysis) †¢ Costs:  »  »  »  » Software 16% Hardware 32% Headcount 14% System integration 38% Point Blank †¢ How do you think should project costs be estimated for Cisco’s project?Getting Approval From Board †¢ Met with CEO – comment about ‘jobs lost over much lesser amounts of money’ †¢ Got CEO’s support †¢ Met with Board of Directors – chairman says ‘show me the money’ as first thing †¢ Board approves project †¢ Single largest project ever undertaken by company †¢ CEO makes project priority for Cisco Building implementation team †¢ As not enough time & KPMG performed well during planning phase †¢ KPMG relationship extended for implementation †¢ Extra 80 team members added on from the Cisco’s business community †¢ Five tracks (process area teams) used: Order Entry Track  » Manufacturing Track  » Finance Track  » Sales/Re porting Track  » Technology Track Point Blank †¢ Was it worth removing important people from the regular business positions to work on the IT project? How can an IT department in another company convince upper management that this is worthwhile? Steering Committee †¢ High level execs from Cisco, Oracle, and KPMG †¢ Shows commitment and importance of project Point Blank †¢ How important is it to have support of upper management to ensure success?Implementing Oracle †¢ A development technique known as â€Å"rapid iterative prototyping† †¢ Implementation broken into a series of phases called â€Å"Conference Room Pilots† (CRPs): – CRP 0 / 1: Build on previous work to develop a deeper understanding of the software and how it functioned – CRP 2 / 3: Implement the ERP system. CRP0 †¢ Training the implementation team and setting up the technical environment †¢ Two parallel efforts: – Training the team in the Oracl e applications Normal 5 day training pushed to two 16-hour days! Getting the application up and running by a small â€Å"tiger team† CPR0 †¢ †¢ †¢ †¢ †¢ Configuring the Oracle package Hundreds of parameters in the applications Team members â€Å"locked† together for two days 1 % effort with 80 percent accuracy Completed one week after the meeting, leading to the realization that changes to the software were needed to support the company effectively Point Blank †¢ Do you think that having 80% accuracy with only 1% effort was just a matter of luck?Taking into account that typical ERP system configuration takes up to 6 months, not 2 days!! Any risks involved with this approach? CPR1 †¢ Goal of this phase each track makes the system work within its specific area †¢ Details and procedures for completing a process were created †¢ Realized that a lot of business processes were not supported by the software needed modifications â₠¬ ¢ Modifications were classified into: †¢ Green †¢ Yellow †¢ Red, needed to go to the steering committee for approval there were few reds CRP1 30 developers needed for 3 months to modify Oracle †¢ Modifications led to unplanned changes in the project plan and budget †¢ Realized that Oracle could not support the after-sales support needs †¢ Chose a service support package and planned to lunch both packages together Point Blank †¢ Would it have been possible to avoid most of these major changes and the need for a new service package had they spent more time in their initial design and decision making? †¢ Does it help to prioritize the required changes and control scope? CRP2 Continued scope change †¢ Major technical issues †¢ Creation of data warehouse for centralized data communication CRP2 †¢ 100-person IT department started decommitting from other projects †¢ Bore most of the responsibility for the project additions †¢ â€Å"IT did nothing else that year† Point Blank †¢ Is it wise to commit all of your resources to a new project, when your existing systems are barely scraping by? CRP3 †¢ Focus on testing the full system †¢ Assess readiness to ‘go live’ †¢ Captured one day’s worth of actual business data and ‘re-running’ it on a SaturdayPoint Blank †¢ Would you consider one day of testing adequate (with a subset of data), if you were planning a clean cutover of your entire IT infrastructure? The Aftermath †¢ The new ERP system went live on January 30, 1995, but it took two months before it was operating at a reasonable level of quality. †¢ Problematic areas were hardware architecture and sizing. – Test hat only been run sequentially and with a subset of the real database. †¢ Side-note: How is it possible that no one in the team noticed this before? Cisco Systems (1995) Cisco Systems creates five distinct busin ess units that reflect its major networking product groups — Workgroup, ATM High End, Access, Core and IBM Internetworking. †¢ â€Å"While leveraging economies of scale in areas like manufacturing, sales and support, the business units can move quickly in product development and expedite time to market. † †¢ Cisco Systems is the first major supplier of internetworking products to be awarded global ISO 9001 certification. Cisco Systems (2004) †¢ John Chambers, president and CEO: â€Å"Our strong position in the core switching and routing business continues to be complemented by positive momentum in our Advanced Technologies, especially this quarter in storage, security, wireless and IP telephony. † †¢ Positive Q2 2004 figures: – Q2 Net Sales: $5. 4 Billion (14. 5% increase year over year; 5. 8% increase quarter over quarter) – Q2 Operating Cash Flows: $1. 7 Billion Oracle Corp. (2004) †¢ Third quarter revenues were up 9% to $2. 5 billion while net income grew 11% to $635 million as compared to the third quarter last year. Chairman and CFO Jeff Henley: – â€Å"Oracle's fiscal third quarter was another solid quarter, with new software license revenue growth of 12%, which is identical to last quarter. † †¢ Oracle CEO Larry Ellison: – â€Å"This was a very strong quarter for our database business. † groupthink Point Blank †¢ Would they be able to do it again? – Which were to key factors to the success of the project? – At which points could it have failed? – Are these one-time events or can we generalize them? Pete Solvik CIO of Cisco Systems †¢ Heads the Internet Business Solutions Group (IBSG) †¢ One of the top 25 unsung heroes of the Net by [email  protected] Week Pete’s Tips for CIOs †¢ Make sure that the company's â€Å"business owners† make and fund IT spending decissions. †¢ Use infrastructure as a strateg ic enabler. †¢ Tie IT's objectives and rewards to the goals of the company business units. †¢ â€Å"Pete Solvik's Three Tips for CIOs† http://www. voicendata. com/content/top_stories/101010311. asp Thank you for your time!

Definition and Examples of Epenthesis

Definition and Examples of Epenthesis In phonology and phonetics, epenthesis is the insertion of an extra sound into a word. Adjective: epenthetic. Verb: epenthesize. Also known as intrusion or  anaptyxis. According to some linguists, vowel epenthesis is often motivated by the need to make consonant contrasts more distinct (The Handbook of Speech Perception, 2005). Etymology: From the Greek, putting in Pronunciation: eh-PEN-the-sis Examples and Observations In certain varieties [of English], a vowel breaks up the cluster (epenthesis): film becomes [filÉ™m] in Ireland, Scotland, and South Africa.(Elly van Gelderen, A History of the English Language. John Benjamins, 2006)The history of English provides examples [of epenthesis] like the development of aemtig into empty, with epenthetic p, and of à ¾unor into thunder, with epenthetic d. Non-standard pronunciations include athalete for athlete and fillum for film, with epenthetic vowels.(R.L. Trask, A Dictionary of Phonetics and Phonology. Routledge, 1996)Fambily for FamilyShe were gentle an sweet, an the mos beautiful creetur in allinin the place where we lived. An her fambily was that proud an aristocratic thet no one could tech em with a ten-foot pole.(L. Frank Baum, Aunt Janes Nieces at Millville, 1908)Athalete for AthleteThats the thing, said McCloud plaintively. A athalete has to keep up appearances. Sure, people think a athalete makes plenty, and he do on paper. But people never s top to think hes allus gotta keep up a expensive front.(Kurt Vonnegut, Player Piano, 1952) Mischeeveous for MischievousThe pronunciation (mis-chÄ“vÄ“-ɘs) is considered nonstandard  and is an example of intrusion, a phonological process that involves the addition or insertion of an extra sound. Mischievous is properly pronounced with three syllables, with the accent on the first syllable. The word is often misspelled with the suffix -ious, which matches the mispronunciation.(American Heritage Dictionaries, 100 Words Almost Everyone Confuses and Misuses. Houghton MIfflin Harcourt, 2004)  Ã‚  Vowels and Consonants-  Epenthetic sounds are not always vowels. For example, consider the two indefinite articles a and an. We know that a is used before consonant sounds and an is used before vowel sounds . . .. We may view this [n] as an epenthetic sound that breaks up a sequence of two vowels: a apple - an apple.(Anita K. Berry, Linguistic Perspectives on Language and Education. Greenwood, 2002)The Effects of Epenthesis on SpellingEpenthesis occurs frequently, both in legal and in lay language. The addition of an i before the t in speciality is an example. The pronunciation of jewelry as jewelery is a result of epenthesis, as is the pronunciation contentuous for contentious. Other examples of epenthesis: the ubiquitous relitor for realtor and that favorite of sports announcers, athalete for athlete.(Gertrude Block, Legal Writing Advice: Questions and Answers. William S. Hein, 2004)

Free Essays on Cubism

Picasso and Cubism Pablo Picasso (1881-1973) invented a modern art movement called cubism. Cubism received its name from French art critic Louis Vauxelles after seeing Picasso’s painting Houses on the Hill, at Horta de Ebro. He said the houses had a three-dimensional, cubic quality. Cubism is art created with concepts introduced by Paul CÃ ©zanne, similar to tribal art. CÃ ©zanne simplified and flattened forms. Before cubism, artists portrayed the world realistically. Picasso said he paints objects as he thinks them, not as he sees them. Cubism was one of the first abstract art movements. Cubism is broken down into two divisions: analytical and, synthetic. Analytical cubism is the earlier phase of cubism. It is geometric shapes broken into fragments that overlap one another. It sought to break down objects into basic shapes of cubes, spheres, cylinders, and cones. The second phase of cubism is synthetic. Synthetic cubism is paintings created by pasting clippings from newspapers or other materials to the surface of the painting. Synthetic cubism also focuses on the texture of each material added. This technique is also known as collage. Picasso’s analytical cubism portrayed objects as being flatter and more consistent. Picasso broke objects into geometric shapes and used a wide variety of angles. He felt he should analyze an object, break in down into shapes, flatten the shapes, and change the colors so that the object or human could be seen from as many angles as possible, he used multiple perspectives. For example he might paint a bottle shown in profile while the lid would be shown from the top. The first cubist paintings stood out because they did not use a consistent light source. Light appears to cast shadows from all different angles which are impossible in actuality. Due to the lack of consistent light the viewer is never sure if the angles are concave or complex. This was a new concept introduce... Free Essays on Cubism Free Essays on Cubism Cubism Cubism was an art movement that developed in the early 20th century. The term cubism acquired its name from the comments made by painter, Henri Matisse and critic Louis Vauxcelles, who described Georges Braque's 1908 work "Houses at L'Estaque" as resembling a bunch of cubes. Cubism has been called one of the most influential and revolutionary movements in art. Cubism was divided into two categories; analytical cubism and synthetic cubism. The cubism movement was developed by a handful of artists, the most popular, of which include Pablo Picasso, Georges Braque, Juan Gris and Fernand LÃ ©ger. Pablo Picasso was born in Malaga, Spain, in 1881. His father, an art teacher, recognized his son’s talent at an early age. When he was only 16, Picasso had his own studio and had already mastered realistic techniques. He did not have much use for school, even though he was attending college. Picasso's personal style began to form from 1901 to 1904. This period was known was his blue period because Picasso often used analogous blue tones in his paintings. As he became more successful he began using less blue and more of a deep pinkish red which is called the rose period. The subjects of Picasso’s are ranged from dark and depressing to up beat and happy, such as dancers, acrobats, and harlequins. In 1907, Picasso, with the aid of his friends, opened the door to cubism and other future abstract movements. Working with fellow painter, and friend, Georges Braque, Picasso experimented with geometric forms. The painting 'The Three Musicians' finished in 1921 was his major ach ievement using the cubism technique. Georges Braque was born May 13, 1882, near Paris, France. By 1908, however, Braque had shifted his attention to the paintings of Paul Cezanne, who was reputed to have restored order and discipline to the extremes of artistic expression. Braque's interest in Cezanne's strangely distorted forms and unconventional perspective led him ... Free Essays on Cubism Picasso and Cubism Pablo Picasso (1881-1973) invented a modern art movement called cubism. Cubism received its name from French art critic Louis Vauxelles after seeing Picasso’s painting Houses on the Hill, at Horta de Ebro. He said the houses had a three-dimensional, cubic quality. Cubism is art created with concepts introduced by Paul CÃ ©zanne, similar to tribal art. CÃ ©zanne simplified and flattened forms. Before cubism, artists portrayed the world realistically. Picasso said he paints objects as he thinks them, not as he sees them. Cubism was one of the first abstract art movements. Cubism is broken down into two divisions: analytical and, synthetic. Analytical cubism is the earlier phase of cubism. It is geometric shapes broken into fragments that overlap one another. It sought to break down objects into basic shapes of cubes, spheres, cylinders, and cones. The second phase of cubism is synthetic. Synthetic cubism is paintings created by pasting clippings from newspapers or other materials to the surface of the painting. Synthetic cubism also focuses on the texture of each material added. This technique is also known as collage. Picasso’s analytical cubism portrayed objects as being flatter and more consistent. Picasso broke objects into geometric shapes and used a wide variety of angles. He felt he should analyze an object, break in down into shapes, flatten the shapes, and change the colors so that the object or human could be seen from as many angles as possible, he used multiple perspectives. For example he might paint a bottle shown in profile while the lid would be shown from the top. The first cubist paintings stood out because they did not use a consistent light source. Light appears to cast shadows from all different angles which are impossible in actuality. Due to the lack of consistent light the viewer is never sure if the angles are concave or complex. This was a new concept introduce...

A History of Ancient Greek Physics

A History of Ancient Greek Physics In ancient times, the systematic study of fundamental natural laws was not a huge concern. The concern was staying alive. Science, as it existed at that time, consisted primarily of agriculture and, eventually, engineering to improve the daily lives of the growing societies. The sailing of a ship, for example, utilizes air drag, the same principle that keeps an airplane aloft. The ancients were able to figure out how to construct and operate sailing ships without precise rules for this principle. Looking to the Heavens and the Earth The ancients are known perhaps best for their astronomy, which continues to influence us heavily today. They regularly observed the heavens, which were believed to be a divine realm with the Earth at its center. It was certainly obvious to everyone that the sun, moon, and stars moved across the heaven in a regular pattern, and its unclear whether any documented thinker of the ancient world thought to question this geocentric viewpoint. Regardless, humans began identifying constellations in the heavens and used these signs of the Zodiac to define calendars and seasons. Mathematics developed first in the Middle East, though the precise origins vary depending upon which historian one talks to. It is almost certain that the origin of mathematics was for simple recordkeeping in commerce and government. Egypt made profound progress in the development of basic geometry, because of the need to clearly define farming territory following the annual flooding of the Nile. Geometry quickly found applications in astronomy, as well. Natural Philosophy in Ancient Greece As the Greek civilization arose, however, there came finally enough stability - despite the fact that there still frequent wars - for there to arise an intellectual aristocracy, an intelligentsia, that was able to devote itself to the systematic study of these matters. Euclid and Pythagoras are just a couple of the names that resonate through the ages in the development of mathematics from this period. In the physical sciences, there were also developments. Leucippus (5th century B.C.E.) refused to accept the ancient supernatural explanations of nature and proclaimed categorically that every event had a natural cause. His student, Democritus, went on to continue this concept. The two of them were proponents of a concept that all matter is comprised of tiny particles which were so small that they could not be broken up. These particles were called atoms, from a Greek word for indivisible. It would be two millennia before the atomistic views gained support and even longer before there was evidence to support the speculation. The Natural Philosophy of Aristotle While his mentor Plato (and  his  mentor, Socrates) were far more concerned with moral philosophy, Aristotles (384 - 322 B.C.E.) philosophy had more secular foundations. He promoted the concept that observation of physical phenomena could ultimately lead to the discovery of natural laws governing those phenomena, though unlike Leucippus and Democritus, Aristotle believed that these natural laws were, ultimately, divine in nature. His was a natural philosophy, an observational science based on reason but without experimentation. He has rightly been criticized for a lack of rigor (if not outright carelessness) in his observations. For one egregious example, he states that men have more teeth than women which is certainly not true. Still, it was a step in the right direction. The Motions of Objects One of Aristotles interests was the motion of objects: Why does a rock fall while smoke rises?Why does water flow downward while flames dance into the air?Why do the planets move across the sky? He explained this by saying that all matter is composed of five elements: FireEarthAirWaterAether (divine substance of the heavens) The four elements of this world interchange and relate to each other, while Aether was an entirely different type of substance. These worldly elements each had natural realms. For example, we exist where the Earth realm (the ground beneath our feet) meets the Air realm (the air all around us and up as high as we can see). The natural state of objects, to Aristotle, was at rest, in a location that was in balance with the elements of which they were composed. The motion of objects, therefore, was an attempt by the object to reach its natural state. A rock falls because the Earth realm is down. Water flows downward because its natural realm is beneath the Earth realm. Smoke rises because it is comprised of both Air and Fire, thus it tries to reach the high Fire realm, which is also why flames extend upward. There was no attempt by Aristotle to mathematically describe the reality that he observed. Though he formalized Logic, he considered mathematics and the natural world to be fundamentally unrelated. Mathematics was, in his view, concerned with unchanging objects that lacked reality, while his natural philosophy focused on changing objects with a reality of their own. More Natural Philosophy In addition to this work on the impetus, or motion, of objects, Aristotle did extensive studies in other areas: created a classification system, dividing animals with similar characteristics into genera.studied, in his work Meteorology, the nature not only of weather patterns but also geology and natural history.formalized the mathematical system called Logic.extensive philosophical work on the nature of mans relation to the divine, as well as ethical considerations Aristotles work was rediscovered by scholars in the Middle Ages and he was proclaimed the greatest thinker of the ancient world. His views became the philosophical foundation of the Catholic Church (in cases where it didnt directly contradict the Bible) and in centuries to come observations that did not conform to Aristotle were denounced as a heretic. It is one of the greatest ironies that such a proponent of observational science would be used to inhibit such work in the future. Archimedes of Syracuse Archimedes (287 - 212 B.C.E.) is best known for the classic story of how he discovered the principles of density and buoyancy while taking a bath, immediately causing him to run through the streets of Syracuse naked screaming Eureka! (which roughly translates to I have found it!). In addition, he is known for many other significant feats: outlined the mathematical principles of the lever, one of the oldest machinescreated elaborate pulley systems, reputedly having been able to move a full-size ship by pulling on a single ropedefined the concept of the center of gravitycreated the field of statics, using Greek geometry to find equilibrium states for objects that would be taxing for modern physicistsreputed to have built many inventions, including a water screw for irrigation and war machines that helped Syracuse against Rome in the First Punic War. He is attributed by some with inventing the odometer during this time, though that has not been proven. Perhaps Archimedes greatest achievement, however, was to reconcile Aristotles great error of separating mathematics and nature. As the first mathematical physicist, he showed that detailed mathematics could be applied with creativity and imagination for both theoretical and practical results. Hipparchus Hipparchus (190 - 120 B.C.E.) was born in Turkey, though he was a Greek. He is considered by many to be the greatest observational astronomer of ancient Greece. With trigonometric tables that he developed, he applied geometry rigorously to the study of astronomy and was able to predict solar eclipses. He also studied the motion of the sun and moon, calculating with greater precision than any before him their distance, size, and parallax. To aid him in this work, he improved many of the tools used in naked-eye observations of the time. The mathematics used indicates that Hipparchus may have studied Babylonian mathematics and been responsible for bringing some of that knowledge to Greece. Hipparchus is reputed to have written fourteen books, but the only direct work that remains was a commentary on a popular astronomical poem. Stories tell of Hipparchus having calculated the circumference of the Earth, but this is in some dispute. Ptolemy The last great astronomer of the ancient world was Claudius Ptolemaeus (known as Ptolemy to posterity). In the second century C.E., he wrote a summary of ancient astronomy (borrowed heavily from Hipparchus - this is our main source for knowledge of Hipparchus) which came to be known throughout Arabia as  Almagest  (the greatest). He formally outlined the geocentric model of the universe, describing a series of concentric circles and spheres upon which other planets moved. The combinations had to be exceedingly complicated to account for the observed motions, but his work was adequate enough that for fourteen centuries it was seen as the comprehensive statement on heavenly motion. With the fall of Rome, however, the stability that supports such innovation died out in the European world. Much of the knowledge obtained by the ancient world was lost during the Dark Ages. For example, of the 150 reputed Aristotelian works, only 30 exist today, and some of those are little more than lecture notes. In that age, the discovery of knowledge would lie to the East: to China and the Middle East.

Idealism and the power of ideas Essay Example | Topics and Well Written Essays - 250 words

Idealism and the power of ideas - Essay Example Notably, Locke was no stranger to France, as he studied Descartes, and came in contact with some of the greatest minds of his age there. It was there that Locke found time to reflect and gain personal development. Locke, greatly inspired, wrote and published some well acknowledged philosophical pieces that have really made him an accomplished man. He had reached heights that other philosophers before him doubted and never even thought possible. He wrote a series of books after that, which continued to make him one of the most influential and men from England in exile. Locke possessed a certain mix of attributes that made him have a permanent influence on politicians and other philosophers around the globe. Locke never married but lived a well balanced life of 72 years, and is fondly remembered. As great thinkers thought about drawing up the US Constitution rights, they kept his philosophical teachings close to heart.

Exam answer3 Essay Example | Topics and Well Written Essays - 750 words

Exam answer3 - Essay Example e the following: local resource munificence, current and future competition for scarce resources, sectoral trends, social, legal and political conditions. Government regulation and taxation, interest rates and exchange rates are also examples of external forces that influence the growth of the firm. The stage models of development provide the best theories explaining the growth of the business and perhaps that’s why it is preferred by most practitioners. However, the stage models have a number of limitations which at times make discourage its use. Firstly, the model is too general, making its applicability a challenge to firm owners. For instance, it is difficult to determine what, how and why states change from one to another. Further, it is difficult to determine how the answers to the above questions are modified by a range of contextual variables. Research on external factors like demand and competition is done during the first stage of development, which is the existence stage. It does not provide answers as to what can be done if for example consumers change taste. For this reason, I can recommend the industrial organization model, which uses the game theory extensively. In this case, the industrial organization model focuses on competition in the market and variou s ways of countering firms that pause completion. The other setback for developmental model is that it depicts a linear pathway and it doesn’t consider branching away from this pathway. This means that the firm may not make changes to the model in the process of its growth should there be changes both in the internal and external environment. The company may as well become extinct at a given stage of development. This is unlike the organizational ecology theory, which emphasizes on understanding the conditions under which a company emerges, grows and dies (Tushman and Romanelli 2008, p.174). The theory focuses on various factors that may lead to organizational mortality, and thus the

Development in banking and finance Essay Example | Topics and Well Written Essays - 4500 words

Development in banking and finance - Essay Example With passage of time things turned more complex; bankruptcy of big financial institutions like Merrill Lynch, Morgan Stanley and Bank of America disturbed the sentiment of the market. Such state of affairs affected the global stock markets and soon almost all the developed nations were engulfed by economic recession (p.63-67) To support the economy, the government of different nations infused stimulus packages for injecting liquidity in the market. Government also provided bails to several corporate companies to save them from bankruptcy. The increasing financial crisis was aggravated by a decline in demand; hence government had to enhance spending so as to raise the demand. To raise the demand and boost confidence among the investors, government reduced tax rate on several direct as well as indirect tax instruments so that the investors can have more money in their hand. To boost expenditure among the investors and to enhance supply of cash in the market, government reduced prime lending rate as low as possible. From the above given fact it appears that government of almost all the developed nations are following expansionary monitory and fiscal policy. Through expansionary monitory policy governments were able to reduce the rate of interest to a great extent. Through open market operations the central bank enhanced total money circulating in the economy whereas the government enhanced the monitory supply through sovereign bond transactions. The governments of developed nation enhanced disbursement of cash through banking sector by reducing cash reserve ratio i.e. the cash which the banks need to maintain as deposit with central bank. Reserve banks gave loans to the financial instructions at lower rate so that they can disburse loans to the investors and supply of money increases. Interest rate is the most commonly used monitory tool to

Are alternative energy sources the answer to ending human dependence Assignment

Are alternative energy sources the answer to ending human dependence on oil - Assignment Example There are numerous forms of energy such as geothermal, solar, fossil fuels, biomass, nuclear, and wind energy among others. Of all the forms of energy, human beings have tended to depend mostly on oil for their energy uses. Enerdata (2011) notes, oil is the most popular and dominant form of energy in recent times constituting over 60% when combined with coal. With the increasing energy consumption, dependency on oil increases. It is this increase that has raised concerns among environmental activists and other persons and institutions who are concerned with sustainable environment. Their concerns are informed by the fact that oil as a source of energy has limited capacity and cannot be relied upon to sustain the energy needs of the present and future generations. The other major concern is the fact that oil energy has adverse effects to the environment and has greatly contributed to the global warming phenomenon which is undermining the very existence of human life (Boyle, 2004). It is against this background that the need for alternative energy sources has heightened. Alternative energy sources are necessary in order to substitute oil energy as the major source of energy hence reducing dependency on it. Alternative energy sources will provide large amount of power which will be essential in meeting the energy needs of the world’s growing population. Alternative energy sources are the answer to ending human dependence on oil. Indeed, oil is the dominant energy source across the world presently. It is a non- renewable source of energy. It is a natural resource present in some parts of the world and has numerous applications. Despite having negative effects to the environment, oil is considered as one of the most efficient source of energy. However, due to immense consumption the resource is getting scarce. According to World Energy Outlook (2010), oil energy dominance as a source of energy cannot be disputed and has many uses in industries, automobiles, p lanes, and homes. Production of electricity in most instances relies on oil to run stream turbines. Cars, tractors, buses, and industrial machineries all depend on oil. Also, production of industrial products that are consumed by people is facilitated in great part by oil energy. In a nutshell, oil energy is intertwined to survival of the human race. However, this does not mean that oil energy has no substitutes (Tester et al, 2005). In order to understand oil energy and the importance of alternative to reduce dependency on it, it is important to understand the types of oil energy. They include; petrol, ethane, diesel, gasoline, liquefied petroleum gas, fuel oil, gasoline, kerosene, and fuel oil. Vital lubricants used in machineries and automobiles are also considered as oil products. All these types of oil and oil products play crucial role in making human life better and easier through increasing efficiency of machines and equipments. Despite the usefulness and many applications o f oil energy in the world, it is agreeable especially among ‘environmental conscious’ persons that oil energy have immense adverse effects to the environment and there is need to substitute it with alternative energy sources in order to reduce dependency on it. Turk and Bensel (2011) argue that oil energy is contributing to environmental degradation in numerous ways.

Tesla Motor Company Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Tesla Motor Company - Research Paper Example The current business environment is characterized by stiffening competition levels. Hooley, Piercy and Nicoulaud (2011) contend that business environments have experienced new global competitors who are entering the market due to falling trade barriers and costs of transactions through globalization. Despite this, Tesla Company dominates most of the electric car markets in the United States. Competitive pressure has made Tesla to focus on the dimensions of total quality management in terms of product quality, portfolios, pricing and global success to outdo automotive producers of Germany, Japan and Korea. The Japanese competitors include Nissan, Honda and Toyota, which are more fuel efficient and comparatively affordable cars that were preferred especially during oil crises periods. Germany’s Daimler and BMW are classic and produced for high-end consumers. Regardless of the cutthroat competition, Tesla Company maintains its competitive advantage through customer focused techno logy, outstanding fuel economy, and excellent management styles. The United Arab Emirates is one of the vast growing markets that Tesla Company can consider in its globalization endeavors. Tesla Motors Inc. was incorporated on July 1, 2003 (Hamilton, 2011). The company designs, develops, manufactures, and sells electric automobiles and powertrain components. Tesla concentrates on commercial production of federally-compliant electric vehicles such as the Tesla Roadster and Tesla Model S. Additionally, the company designs, develops and manufactures lithium-ion battery packs, gearboxes and electric motor vehicles. Tesla is credited for having provided services and components for the development of electric powertrain to companies such as Daimler AG for its Amrt Fortwo and A-class electric vehicles (Hamilton, 2011). The company carries out its activities from the electric powertrain facility in Palo Alto, Tesla factory in California. Tesla needs to partially invest in

Are alternative energy sources the answer to ending human dependence Assignment

Are alternative energy sources the answer to ending human dependence on oil - Assignment Example There are numerous forms of energy such as geothermal, solar, fossil fuels, biomass, nuclear, and wind energy among others. Of all the forms of energy, human beings have tended to depend mostly on oil for their energy uses. Enerdata (2011) notes, oil is the most popular and dominant form of energy in recent times constituting over 60% when combined with coal. With the increasing energy consumption, dependency on oil increases. It is this increase that has raised concerns among environmental activists and other persons and institutions who are concerned with sustainable environment. Their concerns are informed by the fact that oil as a source of energy has limited capacity and cannot be relied upon to sustain the energy needs of the present and future generations. The other major concern is the fact that oil energy has adverse effects to the environment and has greatly contributed to the global warming phenomenon which is undermining the very existence of human life (Boyle, 2004). It is against this background that the need for alternative energy sources has heightened. Alternative energy sources are necessary in order to substitute oil energy as the major source of energy hence reducing dependency on it. Alternative energy sources will provide large amount of power which will be essential in meeting the energy needs of the world’s growing population. Alternative energy sources are the answer to ending human dependence on oil. Indeed, oil is the dominant energy source across the world presently. It is a non- renewable source of energy. It is a natural resource present in some parts of the world and has numerous applications. Despite having negative effects to the environment, oil is considered as one of the most efficient source of energy. However, due to immense consumption the resource is getting scarce. According to World Energy Outlook (2010), oil energy dominance as a source of energy cannot be disputed and has many uses in industries, automobiles, p lanes, and homes. Production of electricity in most instances relies on oil to run stream turbines. Cars, tractors, buses, and industrial machineries all depend on oil. Also, production of industrial products that are consumed by people is facilitated in great part by oil energy. In a nutshell, oil energy is intertwined to survival of the human race. However, this does not mean that oil energy has no substitutes (Tester et al, 2005). In order to understand oil energy and the importance of alternative to reduce dependency on it, it is important to understand the types of oil energy. They include; petrol, ethane, diesel, gasoline, liquefied petroleum gas, fuel oil, gasoline, kerosene, and fuel oil. Vital lubricants used in machineries and automobiles are also considered as oil products. All these types of oil and oil products play crucial role in making human life better and easier through increasing efficiency of machines and equipments. Despite the usefulness and many applications o f oil energy in the world, it is agreeable especially among ‘environmental conscious’ persons that oil energy have immense adverse effects to the environment and there is need to substitute it with alternative energy sources in order to reduce dependency on it. Turk and Bensel (2011) argue that oil energy is contributing to environmental degradation in numerous ways.

Admission Article Example | Topics and Well Written Essays - 250 words

Admission - Article Example Within the campuses, libraries, classrooms and laboratories are equipped with facilities that fulfil state-of-the-art technology. In the final two years of their studies, students take part in a minimum of six experiences in clinical fieldwork (NSU, 2014). Through this, they are not only exposed to practical experience in building their skills, but also potential employers and the professional environment. Further, graduates have the opportunity to proceed to masters and doctoral degrees either at NSU or other institutions. A significant inspiration comes from the therapist that has been supervising my volunteer hours, who is also a graduate of NSU. Through his guidance and support throughout the volunteer hours, it is evident that NSU produces professionals who are passionate about their work. Apart from academics, NSU offers vibrant student and faculty life throughout its campuses which include cultural activities, professional and social events, fitness and wellness clubs and, mor e importantly, the National Collegiate Athletic Association (NCAA) athletics (NSU,

Culture Art and Technology Essay Example for Free

Culture Art and Technology Essay Among figures of religion, Mahatma Gandhi, Mohammed, and Siddhartha Gautama are some of the prominent individuals who have shared before the world their religious experiences with respect to their own religion. Hinduism, Islam, and Buddhism have all received a great amount of fundamental advancement from the ideas and actions of these important individuals. Not only did they help shape the very religion they are attached to—they established it like no other. Yet even though their beliefs and characters are particularly unique from one another being human examples of the tradition in which they are a part of, they still hold one common strand—they all had religious experiences that were influenced by their family ties, geographical location and cultural background to name a few. Through the course of the years, history tells us that the raids later evolved into a struggle motivated by religious grounding— believers against non-believers. This indicates the idea that the spiritual experiences and conquests of Mohammed hold a central position in defining the religious practices of Muslims. While Gandhi espouses peaceful and non-violent methods in attaining the causes of Hinduism, Mohammed and Islam’s concept of jihad adopts the idea that religion itself can be the primary reason for engaging in violent measures in order to further the goal of Islam. Nevertheless, the fact remains that Mohammed’s role in the development of Islam as an established religion in many countries separated by geographical boundaries is crucial inasmuch as it cannot be denied. The same holds true for Siddhartha Gautama whose reputation in the religion of Buddhism is greatly acknowledged as essential both by believers and academic scholars. As Herman Hesse suggests, Siddhartha espouses the idea that, for one to know one’s quest in life, it is imperative to find the source from within and not from without, like a â€Å"flowing river† that attracts â€Å"a deep love for this flowing water† (Hesse 100). Introspection, or an inner contemplation, is one of the main precepts being pushed forward by Siddhartha which further suggests the idea that each individual must take time to isolate one’s self from others in order to be able to focus and to introspect. This idea can be rooted from one of Siddhartha’s life-transforming moments. The religious experience of Siddhartha began after his encounter with a sick man, a poor man, a beggar and a corpse that revealed unto him the idea that humanity is filled with sorrow brought about by the sufferings in life . Being isolated away from the outside world after being confined within his home for almost the entire duration of his early years, Siddhartha began to realize the deeper side of life after the experience. He decided to leave behind his previous lifestyle and pursued, instead, a life of intense asceticism. However, Siddhartha realized that to live one’s life is to neither live in excessive abundance of wealth and material possessions nor in extreme plainness after overhearing a teacher discussing music. In the end, he pursed the Middle Way, or the way of life that takes the middle path instead of the extremes . These aspects hold the key to understanding the Buddhists’ primary religious experience which is significantly felt, at least in modern times, in the social context of teaching others the way of living life in the Middle Path through a life of internal contemplation or personal reflection. As Siddhartha dedicated his life to pursuing the Middle Path after his yogic meditations, followers of the Buddhist religion later on adopted this method as one of the cornerstones or identities of their group. This suggests the idea that the religious experience of Buddhists in general is strongly tied to a personal level as its most basic foundation. Manifested through yogic meditations, Buddhist monks of today incorporate in their daily lives these principles . Moreover, it can be observed that Islam calls for a life that is centered on Allah while Hinduism, as exemplified by the life of Gandhi, calls for a life that should be dedicated towards the lives of others . It is religious imperative in Islam that Muslims should direct their lives towards revering Allah in every thought and action and that, correspondingly, the religious experience of every Muslim should all the more reflect their strong attachment to Allah (Boyd 69). As Mohammed himself is the foremost Muslim who has been able to fully actualize this thought, it remained an integral part in the lives of the millions of Muslims all around the world. This incorporates the idea that the religious experience of a single individual—the prophet Mohammed—has greatly affected the succeeding generations that came to follow the same path. While Islam essentially requires the primordial importance of Allah, Hinduism has been closely attached to the sense that it is a religion that is centered on others. The same holds true for Buddhism although the religion reflects reverence to â€Å"the Awakened One† or Buddha and that Hinduism itself has its own versions of celestial entities or â€Å"Devas† as well as the concept of â€Å"Brahman† which refers to the greater Self or God. These things constitute the belief that, although Hinduism, Buddhism, and Islam have parallel ideas of higher beings or divine entities, it appears that Islamic treatment for a higher being supersedes those of the other two. This can be rooted out from the fact that the scriptures of Islam and its religious followers and believers put Allah above everything else while Hinduism and Buddhism, through their yogic meditations, allow or give due importance to the self as well. This is not to say that Islam as a religion does not give due importance to its believers. It only entails the idea that Islam treats man as a being that should be placed under Allah and that Hinduism and Buddhism illustrate a rather more salient consideration for the welfare of man. Mahatma Gandhi, for example, showed his concern for others by teaching the poor exploited peasants in the region of Champaran in Bihar about the satyagraha, inquiring about their sufferings, educating them to fight for their rights and at the same time to carry out their obligations to the nation as a whole . Siddhartha, on the other hand, lived his forty-five years traveling along the country, finding sustenance on the alms given by other people after teaching the people the means that will liberate humanity from worldly sufferings . Moreover, one of the notable religious experiences of both Gandhi and Siddhartha is pegged on the idea that they both waged a â€Å"battle† in terms of forwarding their beliefs in the context of their religion. While Gandhi strived for peaceful measures—passive resistance, for example—in order to achieve his aim for a peaceful world with equality among religions and Siddhartha pushed his ideologies of liberating humanity from the worldly sufferings they experience through teaching them the Four Noble Truths and the Eightfold Path, Mohammed took a rather different approach. The fact that Mohammed engaged in jihad or in battles through the â€Å"sword† reveals the idea that Mohammed will take up arms in defending the religion against aggressors or in forwarding Islamic tenets. Thus, it can be argued that the religious experience of Mohammed, or at least the part in which he waged battles in his religious life, is distinctively different from those of Gandhi and Siddhartha. The differences in the religious experiences among the three can be largely seen on their corresponding actions and exploits during their existence and the resulting consequences it created on their religions. This also affects these religions view on disasters. Jihad is indubitably a central part of Islam; Yogic meditations play a significant role in Buddhism and Hinduism with former embracing the Middle Path and the latter guiding the lives of its believers through its sacred texts. The Qur’an greatly emphasizes the idea that Allah should be above everything else; Hinduism seeks to treat everyone and every other religion their due recognition in the sense that to each is his own truth or, at the most, God; and Buddhism’s goal is to free human beings from suffering and the cycle of rebirth and make them know the â€Å"truth†. Conclusion The religious experiences of Mahatma Gandhi, Siddhartha Gautama, and Mohammed all have a great bearing on the religions they belong to. These individuals have a large sum of contributions not only to the expansion of the reaches of Hinduism, Buddhism, and Islam but on the very central precepts of these religions. Although each of them has their own specific religious experiences and beliefs, and that while it may be true that each of them forwards distinctive approaches in meeting their religious goals, they all nevertheless share the parallel idea that religion is a significant section of their lives. In essence, however, their respective cultural background, geographical location, and family ties among many others have strongly shaped their religious experiences which, as a consequence, influenced their religion. Above all these, by comparing and contrasting the lives of Mohammed, Siddhartha and Gandhi, one is able to better understand some of the main—and oftentimes subtle—differences between these religions view on disasters in life. References: Aly, A. The Life of the Prophet Muhammad. 1999. (October 3, 1999): ATT Knowledge Ventures. April 2008. http://home. att. net/~a. f. aly/muhammad. htm. Borman, William. Life, the Chief Value: Wrong Aims and Methods, and False Views. Boyd, Stephen Blake. Malcolm Xs Religious Pilgrimage: From Black Separatism to a Universal Way. Redeeming Men: Religion and Masculinities. Ed. Stephen Blake Boyd. Louisville, Ky: Westminster John Knox Press, 1996. 69. Gandhi and Non-Violence. Albany, N. Y. : State University of New York Press, 1986. 200. Gandhi, Mahatma. An Autobiography: The Story of My Experiments with Truth. Long Island, N. Y. : Buccaneer Books Inc, 2007. Hesse, Hermann. Siddhartha. New York: Bantam Classics, 1981. Levine, Marvin. The Story of Siddhartha. The Positive Psychology of Buddhism and Yoga: Paths to a Mature Happiness: With a Special Application to Handling Anger. Mahwah, N. J. : Lawrence Erlbaum Associates, Inc. , 2000. 12. Life of Siddhartha Gautama. 2002. Human Ecology. April 2008. http://199. 33. 141. 196/courses/idm2002/leung/rootbiography/pages/Life/lifemain. html. Mahatma Gandhi: His Life in Pictures. New Delhi: The Central Electric Press, 1954. Neusner, Jacob, and Tamara Sonn. Jihad (Islam). Comparing Religions through Law: Judaism and Islam. New York: Routledge, 2002. 203. Some Thoughts on the Power of Focused, Principled Hatred. Imperial Hubris: Why the West Is Losing the War on Terror. Washington, D. C. : Brasseys Books, 2004. 6. Swenson, Don. The Dilemma of Delimitation: The Study of Ethos. Society, Spirituality, and the Sacred: A Social Scientific Introduction. Peterborough, Ont. , Canada: New York Broadview Press, 1999. 255. Yob, Iris M. Growing up Buddhist. Keys to Interfaith Parenting. Hauppauge, N. Y. : Barrons, 1998. 79.

Animation in TV Commercials

Animation in TV Commercials The effectiveness of animation in TV commercials Bryant May were the first British company to utilize animation for advertising purposes. In 1899 animator Arthur Melbourne-Cooper was hired to produce a stop-motion short in which matchstick men move along a ladder and paint an appeal on a wall. This appeal read `For one guinea Messrs Bryant May will forward a case containing sufficient to supply a box of matches to each man in a battalion with the name of the sender inside.'(www.bfi.co.uk) It is easy to be cynically dismissive of what is obviously a clever, if extremely crude, ad campaign disguised as a patriotic act of charity during the Boer war. However it is not as easy to be as dismissive of the extent to which animation has been adopted from these humble beginnings as a prevailing force within modern advertising strategy. The 22nd September 1955 gave birth to commercial television broadcasting in the United Kingdom. Right from the outset advertisers where quick to seize upon the opportunity and advertising possibilities that animation put in front of them. During these early years up to a third of television advertising was animated such as the â€Å"Murray Mints, the too-good-to-hurry mints,† or Snap, Crackle an Pop,† for Kellogg’s Rice Krispies which both debut in 1955. The Kellogg ads brought to life hand drawn characters that had been used on the packaging of cereal boxes since 1928 and the campaign still runs to this day. The Murray Mints commercial, which featured soldiers in bearskin hats march in time to a jingle, won best ad of the year in the inaugural year of British television advertising. (Robinson, 2000, p35) J Walter Thompson who had handled the Guinness account since 1929 set about bringing to life; through the process of animation, the extremely popular Gilroy post ers that had become an institution and started a ‘Guinness culture.’ If advertisers were keen to use animators in their campaigns then animators where certainly keen to encourage receive the work. The two industries formed a symbiosis which was characterised by the overnight emergence of a whole new market in the advertising industry meant that there were a lot of new opportunities for young animators to set up new companies with the minimum of capital and experiment with new techniques. Companies such as biographic which was set up by Bob Godfrey who produced ads for various companies such as Shipams fish paste and Nestle. (Threadgould, 2005) The use of animation in commercials certainly proved popular with advertisers, and with home viewers but it was the â€Å"Homepride flour men† who proved that it could also be an effective tool. The â€Å"Homepride flour men† ad debut in 1965. The ad featured two men in black business suits and bowler hats standing in between two packets of flour. A sieve is placed over the head of one of the men and flour poured into it. The processes is repeated with Homepride flour which sieves much quicker as it is graded and the second man is instantly covered in flour turning his black suit white. The reason is explained by the man in the hat; voiced by Dads Army star John Le Mesurier; and his words produced the slogan ‘GRADED GRAINS MAKE FINER FLOURS.’ The campaign succeeded in making Homepride a market leader within four months. These characters became so popular that a leader (Fred) was named by the advertising brains to give a name to the uniform faces. Merchandise such as aprons, peppermills, fridge magnets and various other kitchenalias were produced as ‘collectors’ items. Fred’s image spurned a whole range of sub products for the company and it is still used to sell a variety of Homepride products today. To keep up with changing times made retain a sense of tradition; various comedians such as Richard Briers and Paul Merton have voiced Fred, he is today voiced by Nick Frost from Spaced. Homepride have managed to infuse their brand identity with that of Fred, their iconic mascot. They have used his effigy on other products such as sauces and kitchen utensils to place the home pride brand firmly into people’s kitchens. However the runaway success of a particular ad campaign does not guarantee an increase of sales of the product it is supposed to promote. Creature Comforts began life as a short film. It was an incredibly engaging short due to the interaction between fantasy and reality with which it presented the viewer. In his book Understanding Animation Paul Wells describes the relationship between the diegetic narrative and the characters surroundings as fabrication and suggest that it is a narrative strategy. This is to say that ‘fabrication essentially plays out an alternative version of material existence, recalling narrative out of constructed objects and environments, natural forms and substances, and the taken for granted constituent elements of the everyday world.’(Wells, 1998 p90)   This means that there is a relationship between the abstract expression of character through the model and the ‘constituent elements of the everyday world,’ which lends itself more towards mimesis. Despite the fact that animation is an abstract form of expression, these ads have a ‘documentary feel’ that lends a voice of authority to their claims.   Nick Parks Creature Comforts and the electricity adverts that followed it present a world in which highly stylised models of animals are animated with the voices of members of the British public. The opinions and the voices of the public and then perfectly matched to appropriate animals. The most memorable example being Frank the jogging tortoise. Frank chats to a locked off camera about how nice it is to come back from a ten mile run into a warm flat, and how it is important that the boiler is easily â€Å"turn off and onable.† The world being presented to the consumer is instantly recognizable; frank is discussing the simple pleasures of modern life. He is an everyman despite the fact that he is a talking animal. The affinity between model animation and the physical world in which it is filmed means that it is to a certain extent confined by the physical laws of our world in order to remain recognizable and believable. Of course these laws can are being flouted, model characters can talk and discuss everyday matters like members of the general public, but the relationship between the animated models and the world they inhabit means that when physical law is flouted a sense of the uncanny or the fantastic is achieved. This is why the shorts or so engaging but it is also why they failed as ads. Despite the fact that the campaign reached number 4 in a 2000 poll of ‘The 100 greatest TV ads,† the common misconception is that the ads were selling gas. As Nick Park himself explains it, â€Å"People still refer to them as ‘the gas adverts.’† (Robinson, 2000, p124) Although the ads were highly memorable they failed to link the commercial and the product. Successful animalised advertising campaigns are based entirely on the same principles as successful live action campaigns. â€Å"Advertising’s central function is to create desires that did not previously exist.† (Dyer, 1982 p6) A miss-judged campaign such as the creature comforts campaign may not be deemed successful if it does not stimulate within the consumer a desire to consume a given product. Where as the Kellogg animated mascots for frosties, rice krispies and coco-pops have succeeded in becoming intrinsically infused with the products that they are selling. One of the main advantages of using animation in advertising is the ability of animators to create environments and worlds that could not be accessed or reproduced by a live action camera crew. These artificial environments can be used to stimulate imagination and desire, to create a fantastical world of possibility, which can then be realised by the purchase of a given product. Coco-pops are advertised by a variety of jungle characters that inhabit a fantastical world of imagination and fun that is extremely appealing to young children. Also when advertising medical products such as toothpaste, animated medical presentations can be employed. These usually take the form of a split screen with the advertised product on one side of the screen and a leading competitor on the other. The animation will then demonstrate just how the product works and is more effective than a rival brand. Another appeal of animation to the ad man is the classlessness of the form. (Threadgould, 2005) characters such as the Homepride’s Fred and the Fairy liquid baby are free from the class constraints of traditional British society. They bridge the class gap and appeal to proletariat and privileged alike. Animation can also be a relatively inexpensive process. Pioneers such as Peter Sachs of Larkin studios and Bob Godfrey of biographic, found quicker cheaper animation methods than the traditional fluid aesthetic style of Disney. They employed jagged and rough stylings that borrowed from German expressionism. The theory being, to use limited animation to maximum effect.   (Threadgould, 2005) By emphasising certain details advertisers can allude to certain qualities that can be associated with the product. For example the Michelin Man’s rounded tyre body alludes to the strength and durability of the tyres but also their malleability. The problem facing animating advertisers is a problem, which faces animators in general. The immediately obvious thing about animation is that it is an overtly fake diegetic form; that is unlike live action, which is often concerned with replicating the real world to achieve mimesis; the artificial process of creating narrative form is emphasized by the fact that the viewer is witnessing inanimate drawings brought to life through motion. The difficulty here is that advertising is the process of creating desire within the consumer; it suggests that there is a more desirable reality available to its audience through the consumption of a product. Successful animated adverts must therefore reconcile the fact that they are presenting to the consumer a fiction by alluding to an underlying truth. This is not necessarily problematic; Aesops fables were moral tales that spoke of ethical truths through anthropomorphic parable. Stories like the lion and the mouse or the wolf in sheep’s clothing took well-known anthropomorphic traits of certain animals and moulded them into cautionary tales about how one should live their life. In the same way animation selects certain details to present to the viewer to create abstract meaning that a consumer can readily identify with. The concept of the Jolly Green Giant for example is ludicrous; none of sound mind would actually believe that a giant green man lives in cornfields overseeing the quality of the corn. However symbolically he is representative of the qualities that the company wish to associate with there corn. He is a symbol of strength and power that come from nature. The corn he promotes is healthy strong and wholesome and this health can be acquired by those who consume it. He is jolly and friendly, a gentle giant who cultivates top quality product with a deft touch. We is also bright green the colour of nature, a symbol of health and vitality, the essence of life itself. Through these associations meaning is abstracted rather than dictated. It is the art of gentle persuasion as opposed to ‘the hard sell.’ Many people have preconceived ideas about animation as a whimsical medium suitable only for humour and children’s entertainment; however there are many examples of animation as serious political statement. Halas and Batchelor produced Animal Farm in 1954 as an adaptation of George Orwell’s novel. Scholars have often studied it as an allegory about the rise of Stalinism and the threat of communism, but it is no know that American backer Louis DeReochemount was a front man for the American CIA and the film was purposely used as anti Russian propaganda.   Like any other medium with an understanding of its aesthetic qualities can be used seriously and to devastating effect. A recent charity advertisement on behalf on the NSPCC depicted an animated child being sadistically and habitually beaten by his father. The ad showed the child being burnt with cigarettes, thrown down stairs and chocked. Humorous sound effects and cartoon clichà ©s along the same style of Tom and Jerry where used. This was a visual and aural aesthetic that the viewers were used to associating with harmless and enjoyable children’s cartoons. However the tension in play between the diegetic aesthetic of the animated child and the mimetic aesthetic of the father and the background environment served to unease, and unsettle to the point of disturbing the viewer. The viewer was left to imagine the results of such violence on a real child and the commercial’s effectiveness at highlighting the concerns of the NSPCC was undeniable. So why has animation become an effective tool in animation? The answer to this question lies within the concept of brand and brand identity. If the aim of the advertiser is to communicate the identity of a given brand as quickly and as succinctly as possible, then animation is an ideal medium.   In his book ‘Ad worlds: Brand, media, and audiences.’ Greg Myers defines branding as â€Å"the attachment of meanings to a labelled product.† (Myers, 1998, p33) That is to say that semiotic associations are associated with a given brand through the way it is produced, placed, promoted and priced. For example Guinness is a uniquely produced stout that is ubiquitously placed in almost every pub of the nation. It has a history of promoting itself through humour as a traditional drink to unwind and relax with and it is priced at a slight premium to give it a hint of exclusivity. Wally Olins suggests that a modern world that has become saturated with advertising, branding has become an essential tool in order for the consumer to quickly decipher to advertisers message before they are distracted by a competitor. In the words of Olins; â€Å"Why are brands such a clear and unique manifestation of our time? Simply because in a world that is bewildering in terms of competitive clamour, in which rational choice has become almost extinct, brands represent clarity, reassurance, consistency, status, membership –b everything that enables human beings to define themselves. Brands represent identify.† (Olins, 2003, p27) Getting consumers to empathise with a brand identity, and to desire to become a part of that identity can be extenuated through the use of a brand character. From Tony the Tiger to Joe Camel and the re-imagination of the milky bar kid to animated form, drawn and animated characters have been used to sell everything from children’s toys to cigarettes. These characters become intrinsically linked to the qualities of the product that they are selling. So what is it about the process of creating an animated character that is so effective in advertising?   In his book ‘Understanding Animation;’ Paul Wells sums up the basic principles of characterization as a narrative strategy in animation as; â€Å"the character may be understood through its costume or construction, it’s ability to gesture or move and the associative aspects of its design.† (Wells, 1998, p105) Regardless of if an animated character is an animal or human, animators rarely try to completely reproduce natural form. As such the problem is that they are presenting viewers with unnatural looking beings. If the viewer is to accept the characters shown before them, the characters themselves must be presented as believable.   This is why animators rely on exaggeration of individual features to suggest certain character types. Halas and Manvell describe this in their book ‘the technique of film Animation. †Characterization is achieved by the distortion of shapes and forms – big eyes, big mouth, big nose, large head small body etc.† (Halas and Manvell, 1968, p65) What the animators are stressing are the gesturing parts of the body, particularly the features of the head. The eyes, nose, mouth and ears are all vital in creating the illusion of human emotion. Anthropomorphic qualities in animals such as the strength of Tony the Tiger can be used promote a prod uct as healthy or enabling strength. There is a general rule of thumb with regards to which shapes go with what characters: kind gentle characters tend to have soft rounded faces with wide smiles and large rounded eyes. The Pillsbury Dough Boy is a great example of this principle. He is the embodiment of the jolly fat man. Generalizations such as this one serve as visual shorthand for the viewer; they optimise the impact of the character through economy and allow the viewer to make semiotic connections and process narrative information about the characters more quickly. In the words of Wells, animation â€Å"manages to compress a high degree of narrative information into a limited period of time through a process of condensation.†(Wells, 1998, p76) This method of economy and condensation in animation characterisation was born out of functionality as much as anything. Partially it was due to the fact that advertisements are extremely short. As such narrative information has to be delivered with great speed. In the medium of the television commercial, advertisers have anywhere between ten and thirty seconds in order to convey their message. As such the visual shorthand that animation design employs is perfect for the fast and accurate communication of the advertisers message.  Ã‚   With television being the dominant domain of the animated short, characters have to be easily recognizable on a small screen. It’s much easier to do this by recognizing one or two strong individual characteristics than several small ones. Most importantly however the simpler that a character is to draw, the quicker they become to reproduce.They rely on caricature and stereotype to relay narrative information quickly and succinctly. The Homepride flour men discussed earlier in this essay are a great example of how an understanding of characterisation in animation can give rise to a successful marketing campaign. They had a simple uniform design that was all at once, striking, memorable, unique and simple. The business suits and bowler hats stood for a business like British attitude, that at the same time was overly extravagant for selling flour and as such was self mocking. The characters were taken to the heart of the nation. With the effigy of Fred on all sorts of kitchen utensils his rightful place became the kitchens of British homesteads, and as such so did the Homepride brand. The twin process of animated character development and product branding both strive towards condensing as much narrative information into the least amount of detail possible and the shortest amount of time available.   Animation is an intrinsically imaginative medium. The human mind goes through a thought process of abstracting meaning from an animated diegetic aesthetic. It inspires thought in the way that advertisers wish to inspire thoughts of desire. It can be a pleasing experience in the example of Homepride’s Fred commercials, or it can be disturbing in such a way that the NSPCC have employed, either way the reaction provoked is one of individual thought and identification which in turn promotes the consumer to consume. Bibliography Bordwell and Thompson. (2001) Film Art: An Introduction, New York: McGraw Hill. Canemaker, J. (ed.) (1988) Storytelling in Animation: The Art of the Animated Image Vol. 2, Los Angeles: AFI. Dyer, Gillian. Advertising as Communication. London, Routledge, 1982. Griffin, H. (2001) The Animators guide to 2D Computer Animation, Oxford: Focal Press, Halas, J and Manvell, R. (1968) The Technique of Film Animation, Norwich: Focal press Limited. Kline, S. (1993) Out Of The Garden: Toys, TV and Children’s Culture in the age of Marketing, London: Verso. Myers, Greg. Ad Worlds: Brands, Media, Audiences, Arnold, 1998. Ollins, Wally. On Brand, Thames Hudson, London, 2003. Robinson, M. (2000) 100 Greatest TV Ads, London: Harper Collins. Wells, P. (1998) Understanding Animation, New York: Routledge. Williams, R. (2001) The Animators Survival Kit, New York: Faber and Faber. Websites(All accessed 27/11/05) www.bcdb.comwww.bfi.co.ukhttp://business.timesonline.co.uk/article/0,,9071-1560670,00.htmlwww.kellogs.com Filmography Animation Nation: The art of persuasion (Dir Merryn Threadgould, 2005, UK)Four Mations: Electric Passions (Dir Paul Madden, 1996, UK)100 Greates TV Ads (Dir Mark Robinson, 2000,   UK)

The Impact of Lowering the Drinking Age on State University Essay

The legal drinking age in the United States will always be a point of contention. No one can settle upon a drinking age that everyone is in agreement with; should it be 18 or 21? Ages 18 and 21 are the most popular options, yet neither one has 100% of the vote. With the current legal drinking age in America standing at 21, meaning that people under the age of 21 cannot purchase or consume alcoholic food or beverages, there is the question of whether or not to lower it to 18 or 19 years old. This paper will argue that the drinking age should be lowered, and examine its impact on State University. Almost everyone has an opinion on what the drinking age should be. Some people believe that it should stay at 21. However, others argue that it should be lowered for the sake of teen safety. The opposition to lowering the drinking age backs their argument with science. Advocates of keeping the drinking age above twenty one believe that alcohol causes permanent damage to the still-developing brains of teenagers. This group of people includes scientists such as Susanne Hiller-Sturmhà ¶fel, and H. Scott Swartzwelder, who have conducted scientific trials studying the effects alcohol has on the human brain. On the other hand, proponents of lowering the drinking age believe that the pros outweigh the cons of their story. To this group of people, including Ruth C. Engs, lowering the drinking age will come with restrictions still, although most of the restrictions will help educate young people about alcohol in the hopes of preventing alcohol related deaths. This is where universities come into the picture. Would keeping the legal drinking age at 21 prevent students on campuses from obtaining alcohol, therefore keeping them safe? Or wo... ...ty, Choose. "The Minimum Legal Drinking Age Should Be Lowered." Teens at Risk. Ed. Christine Watkins. Detroit: Greenhaven Press, 2009. Opposing Viewpoints. Rpt. from "Debating the Issues."chooseresponsibility.org. 2007. Opposing Viewpoints in Context. Web. 19 Nov. 2013. "State History of MLDA 21, 1933-present." ProConorg Headlines. ProCon.org, 27 Oct. 2011. Web. 04 Nov. 2013. Sullum, Jacob. "College dry: drinking age debate." Reason Dec. 2008: 16. General OneFile. Web. 13 Nov. 2013. University Center & Michael D. Rose Theatre Policy Manual. Memphis: University of Memphis, n.d. PDF. Wechsler, Henry, PhD, Jae Eun Lee, DrPH, Toben F. Nelson, MS, and Meichun Kuo, ScD. "Underage College Students’ Drinking Behavior, Access to Alcohol, and the Influence of Deterrence Policies." Journal of American College Health 5th ser. 50 (2002): 223-36. Web. 13 Nov. 2013. The Impact of Lowering the Drinking Age on State University Essay The legal drinking age in the United States will always be a point of contention. No one can settle upon a drinking age that everyone is in agreement with; should it be 18 or 21? Ages 18 and 21 are the most popular options, yet neither one has 100% of the vote. With the current legal drinking age in America standing at 21, meaning that people under the age of 21 cannot purchase or consume alcoholic food or beverages, there is the question of whether or not to lower it to 18 or 19 years old. This paper will argue that the drinking age should be lowered, and examine its impact on State University. Almost everyone has an opinion on what the drinking age should be. Some people believe that it should stay at 21. However, others argue that it should be lowered for the sake of teen safety. The opposition to lowering the drinking age backs their argument with science. Advocates of keeping the drinking age above twenty one believe that alcohol causes permanent damage to the still-developing brains of teenagers. This group of people includes scientists such as Susanne Hiller-Sturmhà ¶fel, and H. Scott Swartzwelder, who have conducted scientific trials studying the effects alcohol has on the human brain. On the other hand, proponents of lowering the drinking age believe that the pros outweigh the cons of their story. To this group of people, including Ruth C. Engs, lowering the drinking age will come with restrictions still, although most of the restrictions will help educate young people about alcohol in the hopes of preventing alcohol related deaths. This is where universities come into the picture. Would keeping the legal drinking age at 21 prevent students on campuses from obtaining alcohol, therefore keeping them safe? Or wo... ...ty, Choose. "The Minimum Legal Drinking Age Should Be Lowered." Teens at Risk. Ed. Christine Watkins. Detroit: Greenhaven Press, 2009. Opposing Viewpoints. Rpt. from "Debating the Issues."chooseresponsibility.org. 2007. Opposing Viewpoints in Context. Web. 19 Nov. 2013. "State History of MLDA 21, 1933-present." ProConorg Headlines. ProCon.org, 27 Oct. 2011. Web. 04 Nov. 2013. Sullum, Jacob. "College dry: drinking age debate." Reason Dec. 2008: 16. General OneFile. Web. 13 Nov. 2013. University Center & Michael D. Rose Theatre Policy Manual. Memphis: University of Memphis, n.d. PDF. Wechsler, Henry, PhD, Jae Eun Lee, DrPH, Toben F. Nelson, MS, and Meichun Kuo, ScD. "Underage College Students’ Drinking Behavior, Access to Alcohol, and the Influence of Deterrence Policies." Journal of American College Health 5th ser. 50 (2002): 223-36. Web. 13 Nov. 2013.